Cookie policy
Cookie Policy for Wild & Soft BV
Last updated: 16/06/2026
This Cookie Policy explains how Wild & Soft BV uses cookies and similar technologies on its webshop and related websites. It describes what cookies are, which cookies may be used, why they are used, and how visitors and customers can manage their choices.
1. Who is responsible for this website?
Wild & Soft BV
Registered office: Sint-Corneliusstraat 4, 8800 Roeselare, Belgium
Company number: 0880.251.442
VAT number: BE0880.251.442
Email: info@wildandsoft.com
Telephone: +32 51 50 49 38
Wild & Soft BV is responsible for the use of cookies and similar technologies on this website where those cookies involve the processing of personal data.
2. What are cookies?
A cookie is a small text file that is placed on the hard disk of your computer or mobile device when you visit a website. A cookie may be placed by the website itself, which is known as a first-party cookie, or by partners of the website, which is known as a third-party cookie. Cookies identify your device by means of a unique identifier and may collect information about your browsing behaviour.
This policy also applies to similar technologies, such as pixels, tags, and local storage. For simplicity, all of these technologies are referred to in this policy as “cookies”.
3. Legal basis and applicable rules
Wild & Soft BV is a Belgium-based webshop and applies the Belgian and European rules on cookies. Under Belgian and EU cookie rules, strictly necessary cookies may generally be used without prior consent where they are needed to provide the service requested by the user, while non-essential cookies such as analytics, advertising, and many functional cookies require prior consent.
Where consent is required, it must be given before the relevant cookies are placed, and it must be freely given, specific, informed, and unambiguous. Users must also be able to withdraw consent as easily as they gave it.
4. Why are cookies used?
Cookies help Wild & Soft BV optimize your visit to the website and provide an improved user experience. They may be used to make the webshop function correctly, remember your preferences, keep the site secure, measure website performance, understand traffic and usage, and support advertising or remarketing where you have given consent.
You are free to delete or restrict cookies at any time by changing your browser settings or by using the cookie settings made available on the webshop. Disabling cookies may affect the proper functioning of the website and some features may become restricted or unavailable.
5. Types of cookies used
Wild & Soft BV distinguishes the following categories of cookies according to their purpose:
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be disabled in the systems used for the webshop where they are needed to provide the requested service. They are usually set in response to actions such as setting privacy preferences, logging in, filling in forms, using the shopping cart, or navigating between pages. They support security, session management, and core webshop functions.
Functional cookies
These cookies enable the website to provide enhanced functionality and personalization, for example by remembering certain preferences. Where a functional cookie is not strictly necessary for the requested service, Wild & Soft BV will only use it after obtaining valid consent.
Analytical cookies
These cookies help measure visits, traffic, and the performance of the webshop. They make it possible to understand which pages are popular, how visitors move through the site, and how the webshop can be improved. Analytics cookies generally require prior consent in Belgium unless a specific exemption applies and the setup qualifies for it.
Targeting or advertising cookies
These cookies may be placed by advertising partners through the webshop. They may be used to create a profile of your interests, measure campaign performance, and show relevant advertising on other websites. These cookies require prior consent.
6. First-party, third-party, session, and persistent cookies
Wild & Soft BV uses both first-party and third-party cookies, as well as session and persistent cookies.
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First-party cookies are cookies set by Wild & Soft BV on its own website.
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Third-party cookies are cookies set by a domain other than the domain of the website you are visiting, for example by analytics or advertising providers.
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Session cookies are erased when you close your browser.
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Persistent cookies remain on your device for a certain period, such as one day, one month, or two years, depending on the cookie.
7. Cookies used on the webshop
Below is a summary of cookies and trackers referred to by Wild & Soft BV for its Shopify-based webshop. Wild & Soft BV should verify on an ongoing basis that this list matches the cookies actually deployed in the live environment, because Shopify cookie behavior and names can change over time.
|
Cookie / tracker |
Main purpose described by Wild & Soft BV |
Category to review |
|
csrf |
Shopify analytics for the webshop |
Analytics, confirm actual use |
|
_s |
Shopify analytics for the webshop |
Analytics, confirm actual use |
|
_secure_session_id |
Used for navigating through the webshop |
Strictly necessary |
|
_shopify_fs |
Shopify analytics for the webshop |
Analytics |
|
_shopify_s |
Shopify analytics for the webshop |
Analytics, note Shopify has announced changes for some storefront analytics cookies from 2026 |
|
_shopify_sa_p |
Shopify analytics for the webshop |
Analytics |
|
_shopify_sa_t |
Shopify analytics for the webshop |
Analytics |
|
_shopify_y |
Shopify analytics for the webshop |
Analytics, note Shopify has announced changes for some storefront analytics cookies from 2026 |
|
_y |
Shopify analytics for the webshop |
Analytics, confirm actual use |
|
cart |
Used for the Shopify cart |
Strictly necessary |
|
cart_currency |
Used for the Shopify cart |
Strictly necessary, confirm configuration |
|
cart_sig |
Used for the Shopify cart |
Strictly necessary, confirm configuration |
|
cart_ts |
Used for the Shopify cart |
Strictly necessary, confirm configuration |
|
checkout |
Used for the Shopify checkout |
Strictly necessary, confirm configuration |
|
checkout_locale |
Used for the Shopify checkout |
Strictly necessary, confirm configuration |
|
checkout_token |
Used for the Shopify checkout |
Strictly necessary, confirm configuration |
|
secure_customer_sig |
Used for Shopify customer login |
Strictly necessary |
|
storefront_digest |
Used for Shopify customer login |
Strictly necessary, confirm configuration |
|
tracked_start_checkout |
Shopify analytics for the webshop |
Analytics |
More information about Shopify cookies is available in Shopify’s cookie information and privacy settings documentation.
8. Advertising and remarketing services
Wild & Soft BV may use the services below for advertising, remarketing, or campaign measurement. These tools should only be activated where the user has given valid consent for the relevant category of cookies.
Google Ads
Wild & Soft BV may use Google Ads to advertise in Google search results and on third-party websites. Google states that cookies and similar technologies are used to deliver and measure ads and, depending on user choices, may also be used to personalize advertising.
Further information is available here:
Google advertising technologies.
Meta / Facebook Pixel
Wild & Soft BV may use the Meta Pixel to measure the effectiveness of Facebook or Instagram advertising, understand actions taken on the webshop after a user clicks on an ad, and build advertising audiences. Pixel technology is used to track visitor activity and support ad measurement and targeting.
For choices about ad-related settings, users can also consult:
LinkedIn Ads
Wild & Soft BV may use LinkedIn Ads cookies or similar technologies to measure the performance of LinkedIn advertising and understand actions taken on the webshop after users interact with LinkedIn campaigns. LinkedIn may also use cookie data to support certain sign-in or sharing features where those features are implemented.
Opt-out information provided by LinkedIn is available here:
9. How is consent collected?
When you first visit the webshop, you should see a cookie banner or preference center that allows you to accept all cookies, reject non-essential cookies, or manage your preferences by category. Non-essential cookies should not be placed before you have given valid consent.
Consent must result from a clear affirmative action. Pre-ticked boxes, implied consent through continued browsing, or bundled consent hidden in general terms are not sufficient.
Wild & Soft BV should ensure that refusing non-essential cookies is as easy as accepting them and that users can revisit their preferences at any time. Shopify provides customer privacy settings and cookie banner controls that can be configured for regions where consent is required.
10. Managing cookies
It is recommended that cookies be enabled if you want to make full use of the webshop, but you are free to disable or delete cookies through your browser settings. To enable or disable cookies, you usually need to change your browser settings through the preferences, options, or privacy menu.
More information is available through the following browser help pages:
Please note that disabling certain cookies may affect the availability or functioning of parts of the webshop.
11. Rights and privacy information
Because cookies may involve the processing of personal data, you have the right to the lawful and secure processing of your personal data. More information about how Wild & Soft BV collects and processes personal data, as well as information about your rights, can be found in the Privacy Policy.
12. Contact
If you have any questions or comments about this Cookie Policy or the use of cookies by Wild & Soft BV, you can contact:
Wild & Soft BV
Sint-Corneliusstraat 4, 8800 Roeselare, Belgium
Email: info@wildandsoft.com
Telephone: +32 51 50 49 38
