Privacy Policy

Last updated: 29/05/2026

Wild & Soft BV (“Wild & Soft”, “we”, “us”, or “our”) operates this webshop and website, including all related information, content, features, tools, products, and services (the “Services”), to provide customers with a curated shopping experience. Wild & Soft is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website, create an account, place an order, contact customer service, subscribe to communications, or otherwise use the Services.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal data.

By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Who we are

Wild & Soft BV is the controller responsible for the processing of personal data described in this Privacy Policy.

Registered office: Sint-Corneliusstraat 4, 8800 Roeselare, Belgium
Company number: 0880.251.442
VAT: BE0880.251.442
Email: info@wildandsoft.com
Telephone: +32 51 50 49 38

Questions about this Privacy Policy or the processing of personal data can be sent to the contact details above.

2. What personal data is

When we use the term “personal data”, we mean any information that identifies or can reasonably be linked to you or another person. Personal data does not include information that is anonymous or has been de-identified so that it can no longer identify a person.

3. Personal data we collect

We may collect and process the following categories of personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, such as first name, last name, email address, phone number, billing address, and delivery address.

• Account information, such as login details, saved preferences, security information, and account history.

• Order and transaction information, such as purchased products, payment status, refunds, shipping details, returns, and past transactions.

• Payment information, such as payment method and payment confirmation details. We do not store full payment card details ourselves where payment is processed by a payment provider.

• Communication data, such as emails, customer service requests, reviews, and other correspondence.

• Device and technical data, such as IP address, browser type, device identifiers, cookie data, and website usage information.

• Usage data, such as pages viewed, products viewed, items added to cart, wishlist activity, and interactions with the Services.

• Marketing and preference data, such as newsletter subscriptions, consent choices, and communication preferences.

We may also collect inferences drawn from this information, where permitted by law.

4. Where the data comes from

We may collect personal data from the following sources:

• Directly from you, for example when you create an account, place an order, contact us, submit a form, or subscribe to communications.

• Automatically through the Services, including through cookies and similar technologies.

• From service providers, such as Shopify and other partners who support our webshop, payment, shipping, hosting, analytics, or support functions.

• From third parties, where allowed by law, such as business partners or marketing platforms.

5. Why we use the data

We may use personal data for the following purposes:

• To create and manage customer accounts.

• To process orders, payments, deliveries, returns, exchanges, and refunds.

• To provide customer service and respond to questions, requests, or complaints.

• To remember preferences and items of interest, and to provide a personalized shopping experience.

• To improve the website, products, services, and user experience.

• To prevent fraud, abuse, unauthorized access, and security incidents.

• To comply with legal, tax, accounting, consumer law, and other regulatory obligations.

• To send newsletters, promotional messages, and advertisements where permitted by law and, where required, with consent.

6. Legal bases

We process personal data on one or more of the following legal bases:

• Performance of a contract, for order processing, payment handling, shipping, returns, account management, and related customer service.

• Legal obligation, for accounting, tax, consumer law, and other compliance duties.

• Legitimate interest, for fraud prevention, website security, internal administration, limited analytics, and service improvement, provided these interests are not overridden by your rights and freedoms.

• Consent, where required, including for non-essential cookies and certain marketing communications.

7. Sharing of data

We may share personal data with:

• Shopify, which provides the e-commerce platform and related infrastructure.

• Payment service providers.

• Delivery and logistics partners.

• IT, hosting, website, analytics, and security service providers.

• Accountants, auditors, legal advisers, and other professional advisers, where necessary.

• Marketing and advertising providers, where permitted and appropriately configured.

• Public authorities or regulatory bodies, where required by law.

Personal data is shared only where necessary for the relevant purpose and, where required, under appropriate contractual safeguards such as data processing agreements.

8. Shopify and third-party services

Our Services are hosted by Shopify. Information you submit through the Services may be transmitted to and processed by Shopify and by third parties used by Shopify to provide and improve the Services.

Shopify may process certain information in accordance with its own privacy practices. Depending on your location, you may have rights relating to data processed by Shopify. For more information, see Shopify’s privacy policy at Shopify Privacy Policy and Shopify’s privacy portal at Shopify Privacy Portal.

We may also use other third-party tools or integrations to support the operation of the webshop, subject to applicable legal requirements.

9. International transfers

As an international webshop, some personal data may be transferred to, stored in, or accessed from countries outside the European Economic Area.

Where this happens, we use appropriate safeguards such as an adequacy decision, standard contractual clauses, or another lawful transfer mechanism under applicable data protection law.

10. Retention periods

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law.

Typical retention periods may include:

• Customer account and order data, for the duration of the customer relationship and any legally required retention period afterward.

• Accounting and invoice data, for the legally required retention period.

• Marketing data, until consent is withdrawn or an objection is made, unless another lawful basis applies.

• Technical and cookie data, according to the relevant cookie duration or operational necessity.

11. Your Rights and Choices

Depending on the circumstances and where you live, you may have the right to:

• Access your personal data.

• Correct inaccurate or incomplete personal data.

• Delete your personal data.

• Restrict certain processing of your personal data.

• Object to processing based on legitimate interests, including direct marketing.

• Receive a copy of your personal data in a portable format, where applicable.

• Withdraw consent at any time, where processing is based on consent.

If you reside in the UK or the European Economic Area, you may also have the right to object to or restrict certain processing activities, subject to applicable law.

If you want to exercise any of these rights, you can contact us using the details in the Contact section below.

You also have the right to lodge a complaint with the Belgian Data Protection Authority if you believe your personal data is being processed unlawfully.

12. Marketing communication

We may send promotional emails or newsletters where permitted by law, including where consent has been obtained or where an existing customer exception applies for similar products and a clear opt-out is offered.

Every marketing message includes an unsubscribe option, and any objection to direct marketing will be respected.

13. Cookies and tracking

The website uses cookies and similar technologies.

Strictly necessary cookies may be used without consent where they are needed for the functioning of the webshop, such as shopping cart, login, language, or security-related cookies.

Analytics, advertising, social media, and other non-essential cookies are only placed where valid consent has been obtained in advance.

More information is available in our Cookie Policy: Cookie Policy.

14. Security

We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

No security measure is perfect or impenetrable, and we cannot guarantee absolute security.

15. Children’s data

The Services are not intended for children, and we do not knowingly collect personal data from children under the age of majority in their jurisdiction.

If a parent or guardian believes a child has provided personal data to us, they may contact us using the details below to request deletion.

16. Third-party websites

The Services may contain links to third-party websites or platforms.

We are not responsible for the privacy, security, or content of those third-party services, and we encourage you to review their privacy policies before providing personal data.

17. Changes to this policy

We may update this Privacy Policy from time to time to reflect legal, operational, or technical changes.

The latest version will always be published on the website with the updated date.

18. Contact

For questions about this Privacy Policy or the processing of personal data, contact us at:

Email: info@wildandsoft.com
Telephone: +32 51 50 49 38
Address: Sint-Corneliusstraat 4, 8800 Roeselare, Belgium